Once Upon A Time…

So yesterday was all about telling a story to make an impact. And quite serendipitously, this was delivered into my Inbox…

This disturbing “ad” is actually the new music video for a track by The Killers called “Good Night, Travel Well” – and is part of a collaborative effort between UNICEF, MTV EXIT (End Exploitation and Trafficking) and the US Agency for International Development for their campaign to raise awareness about human trafficking.

It’s quite chilling and I’ll bet watching it  made you a little uncomfortable. Pretty sure it won’t leave your memory anytime soon. In fact, I bet if you see this on TV or hear the track on radio, you’ll probably tell the folks with you about the background to this song.

And that’s the power of good story-telling.