So here’s Hitler shilling for shampoo brand, Biomen and reminding you that if you’re not the kind of guy who wears women’s clothing, then you shouldn’t use a women’s shampoo [loosely translated from the Turkish]…
Yeah, I know some people are outraged but frankly I don’t see why. If we can all laugh at the Hitler Bunker meme, why can’t we laugh at this ad (other than the fact that it’s as funny as herpes)? It’s not a good ad, at all but it’s also not the worst I’ve seen. Take for example this piece of genius from the good folks over at Sylvania Light Bulbs in Thailand…
I got nothing.
I hate Microsoft. I really do. Oh, and you Apple-heads can shut up too because I’m not that much of a fan of the Cult Of Jobs either.
Anyway, if you’ve read this blog for any amount of time, you’ll know about my aforementioned disdain for Microsoft. From their sophomoric attempts to ingratiate themselves with their market to that abysmal advertising abortion starring Jerry Seinfeld, Microsoft have time and again given me cause to stand up…and run for the bathroom before I projectile vomit all over my (LINUX POWERED) computer in a physical manifestation of my disgust at having been subjected to their inanity.
That said, I think they may be on to something with this new campaign. Presenting the browser you loved to hate, the new IE campaign from Microsoft.
So it looks like Microsoft have tried to shoot for the humour angle…and self-deprecating humour at that. Maybe they’ve finally figured out, if the whole world thinks you’re a joke, you may as well laugh along with them.
My only issue is the slight residual taste of arrogance in the used of “loveD“. To my mind, that’s a little premature. Rather let the market decide if they still hate you or not. It would have been cooler if they were all about a full-on conversion campaign and then got folks to give up their favourite browsers for a week in favour of IE – and shot it documentary style. Maybe they’ll do that for phase 2?
So in contrast to yesterday’s post about Honda, Chevy have stepped it up a notch with running not only the standard Superbowl commercials but also a dedicated Superbowl app. It’s called Gametime and here’s what it does (kinda)…
Hmmm. Not much in the way of detail in the clip although the prizes look really cool. A quick visit to the app site reveals that the app itself looks a little disappointing. To take part, you need to answer questions about TV commercials and football trivia. Not exactly riveting stuff, especially when you compare it to Heineken’s UEFA app. Still, it’s a bold move from the brand and it will be interesting to see the final download and play stats after Superbowl Sunday.
By the way, here’s my pick of the Chevy Superbowl “Crowdsourced” ads. It’s not a knockout but hey it’s not bad either.
Not bad…this will probably sum up Chevy’s Superbowl this year.
“Ferris Bueller’s Day Off”. One of the best movies to ever see daylight during the 80’s. I learned a lot from that movie, especially how to ditch school regularly and while I may never have taken a joyride in a stolen Ferrari (it’s still on my bucket list), the adventures of the titular character have stayed with me since my first viewing of the movie.
Honda clearly have realised that the target market for their 2012 CRV were probably fans of the movie back in the day. So they’ve reworked it into an ad for the 2012 Superbowl. Natch.
Yeah. I don’t know. I really, really wanted to like it. Really I did. Sadly, no such luck. The ad is weak and feels forced. There are some nice touches…like the soundtrack (WHOOP!) and the re-imagining of the parade scene but the rest…just contrived. And where’s Cameron!? I don’t know what the greater opinion on this ad will be but it’s a miss for me. And more’s the tragedy since it could have been an epic brandslam. Maybe next year…
Interwebs be blowing up with this little bit of scandal right now, yo.
ad agency has been caught with their hands in the creative cookie-jar. What’s it all about? Well, this is MWEB’s most recent ad (which was featured on the creative showcase site 10and5)
And here’s one that was done earlier for Numericable by Leo Burnett Paris.
So as the community on 10and5 rightly pointed out, the similarities between the two are quite interesting. Seriously though, we all know about the not-so-fine line between inspiration and plagiarism. See an idea, like an idea and then use it to build your own damned idea. Cut-and-paste “creativity” doesn’t work. And you will get caught out. Whoever the “creatives” are on this job should be dragged out into public for all to see. Advertising has enough damned problems without this kind of crap. The M&C Saatchi Abel ECD has publicly confirmed that this is not from within their bullpen. The question is: who did it then? The answer is:
we may never know, as everyone rushes to cover their asses on this one. MWEB by the looks of things. According to 10and5, MWEB came up with this idea after considering “various references”. Yeah. As far as I can see, they just considered one….and very closely at that.
It’s a sad day for advertising all round.
VW’s back with a follow-up to their amazingly successful “Darth Vader” Super Bowl commercial. For those of you who missed that, here it is…
That’s 48 million views worth of commercial. And I’m not a fan of TVCs but that was simply awesome. Anyway, as I said before, VW is looking to capitalise on that success with the follow-up. It’s a teaser for the 2012 Game Dayy commercial and here it is…
Yeah. If that doesn’t make you smile, you’re dead inside. And at the time of writing, it had clocked 50 000 views in 9 hours. Can’t wait for the actual commercial. And I can’t believe I just said that. By the way, the link at the end of the vid takes you to the VW site where you will soon be able to create your very own Star Wars crawl. Nifty, no?
If you’ve followed this blog for any amount of time, you’ll spot that I’m an unabashed Heineken fan when it comes to marketing. The brand just seems to get it. I say “the brand” because an agency can come up with a million and one great ways to execute a campaign but it needs the brand to buy into those ideas.
Here’s Heineken’s latest little slice of awesomeness:
Apparently, there’s going to be a secondary execution that links carol singers from around the world for a sing-along, amongst other things. Yes, it’s a little like Nike’s Write The Future for the FIFA World Cup 2010 but in terms of Christmas marketing, it’s still a good idea. Can’t wait to see what the other beer brands have up their sleeves.