I hate Microsoft. I really do. Oh, and you Apple-heads can shut up too because I’m not that much of a fan of the Cult Of Jobs either.
Anyway, if you’ve read this blog for any amount of time, you’ll know about my aforementioned disdain for Microsoft. From their sophomoric attempts to ingratiate themselves with their market to that abysmal advertising abortion starring Jerry Seinfeld, Microsoft have time and again given me cause to stand up…and run for the bathroom before I projectile vomit all over my (LINUX POWERED) computer in a physical manifestation of my disgust at having been subjected to their inanity.
That said, I think they may be on to something with this new campaign. Presenting the browser you loved to hate, the new IE campaign from Microsoft.
So it looks like Microsoft have tried to shoot for the humour angle…and self-deprecating humour at that. Maybe they’ve finally figured out, if the whole world thinks you’re a joke, you may as well laugh along with them.
My only issue is the slight residual taste of arrogance in the used of “loveD“. To my mind, that’s a little premature. Rather let the market decide if they still hate you or not. It would have been cooler if they were all about a full-on conversion campaign and then got folks to give up their favourite browsers for a week in favour of IE – and shot it documentary style. Maybe they’ll do that for phase 2?