Nando’s Vs Santam (Round 3)

Image

Nandos. Who doesn’t love them? I’ll tell you: mean spirited kitty-kicking Communists, that’s who. Maybe. Or maybe they also like Nandos. Anyway, it’s all besides the point. The point is that in addition to making awesome chicken (IMHO; that endorsement was not paid for), they also do great advertising…especially when they do send-ups of other brands. 

The most recent battle is playing out as you read this. It’s Nandos vs Santam…and I think maybe this time, the chickens will have to put their money where their mouth is.

The original (featuring Sir Ben Kingsley, no less)

The parody

The knock-out(?)

What’s cool about this is that there’s no stupid litigation involved. Instead, SANTAM has chosen to rather use a tactic that not only makes them look like a bunch of guys who can take a joke but also give a damn about people less fortunate than themselves. 

Well played, SANTAM. Well played.

When Clowns Do Marketing…

The bastard child of capitalism and mediocrity...

So McDonalds sells really great coffee! And awesome pecan nut tarts! And they’ve been doing it for a while.

Of course, you’d be forgiven for not knowing this, since the advertising/marketing behind this new-ish (it’s been around for a while overseas) offering has been pretty dire.

Actually, it’s been non-existent.

For some reason, it’s been decided that it’s just not worth the effort to get us excited about the Mc-Coffee vibe, unlike this little effort that could easily have been replicated or (GOD FORBID!) even improved upon, down here.

It’s nothing new. The same thing happened with District 9’s marketing. We missed the entire campaign by about 2 months. Our own local media only caught a whiff of it by the time it was winding down overseas.

And clearly adidas just doesn’t see the benefits in extending its global marketing programme to this country. The Star Wars range of sneaks (which marketing campaign I’ve written about somewhat) arrived in the stores about a week or so ago without so much as a rogue storm trooper.

Why do we put up with this box-checking, mediocre approach?

Take your time. Make like Ida Corr and think about it.

I’m out of theories myself.

What’s apparent is that mediocrity is just dandy for the South African market. They’ll suck it up, not giving a damn that they’re being treated like second-class consumers. So we didn’t get to see Snoop (or his local equivalent) and Darth Vader march down main road to deliver the first pair of sneaks. So what? Got to see it on YouTube, right?

Ugh.

Maybe one day, we’ll catch on that brands need to prove they deserve our support. Maybe we’ll force them to all behave like Nandos who work really hard to show us something new. Maybe one day we’ll make it so that they understand that they need us more than we need them.

We deserve better.

Or we can just carry on playing Farmville

Post-RASionalisation…

It didn’t take long at all. Nando’s has stepped up and said out loud what we’ve all been thinking…

Yup. That’s about right…

A LITTLE SOMETHING EXTRA: as P rightly pointed out in the comments below, Windhoek got there first. So after a little Googling, I found this:

Thanks for the heads up, Shawty…

Sunrise, Sunset…

This is just perfect for Hump Day. Every so often an ad comes along that is just sheer pleasure in its simplicity. This is such an ad:

Loves it!

Now all we have to do is sit back and wait for the bearded fundamentalist types to storm the streets in typical petulant fashion and decry the mockery Nandos has made of Ramadaan. Or something.

Then again, maybe they’ll surprise us…