Ronald McDonald Comes Out…

Deadlines. They’re demanding.

So, just an ad from MacDonalds that left a lot of Americans feeling a little uncomfortable.

Yeah. That made Yanks uncomfy.

Really uncomfy.

The American Family Association has threatened a boycott of the clown’s culinary delights and Peter LaBarbera (snigger!), president of Americans for Truth About Homosexuality, had this to say,“This is a canard that the homosexual activists have been pushing for years – that if you oppose homosexual activism you are somehow a ‘bigot,’ or a ‘hater’ or a ‘homophobe.’ It’s a scandal to see a spokesman for a seemingly pro-family organization like McDonald’s echoing the gay line like this.”

Yeah, Peter. I guess you could use that same argument for any kind of  “activism” you choose (black, Jewish, Catholic, Muslim, Irish, Hispanic, female, anti-war,pro-life, pro-choice). In fact, you could use that argument to decry anything that doesn’t fit in with your backward, neo-conservative, “us-vs-them” life-view.

By the way, LaBarbera? Really? Chortles.

So here’s the best bit: THIS AD DOESN’T EVEN AIR ON AMERICAN TELEVISION! It’s for the French market. Someone needs to do something about the schooling system in the USA, particularly geography and maybe including a little common sense in the curriculum. Barack, I’m looking at you to put your hand up for this one…

Back tomorrow with a fully-awesome Friday post…

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Fully Freaky…

It’s Tuesday, that freaky undefined 2nd of the 5 days that make up a working week.

And in honour of its creepiness, here are some freaky ads.

First up, Macdonalds

Ugh. Pasty creepy kids. And if you think that’s freaky, you should trawl the web and find out how they make chicken McNuggets.

Next: do you text and drive? I do…but I may reconsider after this:

And finally…well…you know how there’s always that one cousin at the family reunion that just makes everyone feel ill-at-ease. This is the advertising equivalent...

I’m gonna go have a shower…

When Clowns Do Marketing…

The bastard child of capitalism and mediocrity...

So McDonalds sells really great coffee! And awesome pecan nut tarts! And they’ve been doing it for a while.

Of course, you’d be forgiven for not knowing this, since the advertising/marketing behind this new-ish (it’s been around for a while overseas) offering has been pretty dire.

Actually, it’s been non-existent.

For some reason, it’s been decided that it’s just not worth the effort to get us excited about the Mc-Coffee vibe, unlike this little effort that could easily have been replicated or (GOD FORBID!) even improved upon, down here.

It’s nothing new. The same thing happened with District 9’s marketing. We missed the entire campaign by about 2 months. Our own local media only caught a whiff of it by the time it was winding down overseas.

And clearly adidas just doesn’t see the benefits in extending its global marketing programme to this country. The Star Wars range of sneaks (which marketing campaign I’ve written about somewhat) arrived in the stores about a week or so ago without so much as a rogue storm trooper.

Why do we put up with this box-checking, mediocre approach?

Take your time. Make like Ida Corr and think about it.

I’m out of theories myself.

What’s apparent is that mediocrity is just dandy for the South African market. They’ll suck it up, not giving a damn that they’re being treated like second-class consumers. So we didn’t get to see Snoop (or his local equivalent) and Darth Vader march down main road to deliver the first pair of sneaks. So what? Got to see it on YouTube, right?

Ugh.

Maybe one day, we’ll catch on that brands need to prove they deserve our support. Maybe we’ll force them to all behave like Nandos who work really hard to show us something new. Maybe one day we’ll make it so that they understand that they need us more than we need them.

We deserve better.

Or we can just carry on playing Farmville