We Need To Talk About Google Plus…

Ok…

I would really appreciate it if all of you marketing guys would CTFD and STFU about how Google Plus is a great new marketing channel.

Seriously.

We all get it:  Google’s uncovered some potentially powerful marketing opportunities. Direct mail principles are important to Google Plus, SEO  is going to come into its own, blah blah blah. As a marketing guy myself, I can understand you’re excited.

You’re also scaring the cool kids (and your market) away. 

They (the digital literate market) don’t want to hear that. Think about it. They came to Facebook because it was cool to hang out and post pictures and talk about stuff that was interesting to them. And it was fun because there wasn’t some dork hovering around eavesdropping on their conversations and acting all creepy trying to figure out how to exploit those conversations. If you start mouthing off about how you’re going to game Google Plus so you can sell people stuff BEFORE IT’S EVEN FULLY OPERATIONAL, no-one’s going to want to play there.

See how that doesn’t really work to your advantage?

So please,  just chill out, have some fun and enjoy the new space. Lean in and create some cool content, share some stuff that you’re interested in, hang out with the Hangout…

Don’t shill. Don’t sell. Don’t pitch. The marketing stuff will happen but let’s not try to kill the goose BEFORE it lays those golden eggs, ok?

Thank you.

And for the record, despite all this, I’m really enjoying Google Plus. The Hangout video-chat feature is pretty cool albeit a little difficult to co-ordinate across time-zones (but that’s my issue with basic math). Sparks are also cool. They’re much better than Facebook Pages since the content served up by sparks comes from the entire web – and not just the content approved  arbitrarily by some moderator.

So yeah, a big plus for Google Plus. Sign up if you haven’t already. And if you need an invite, just holler (I promise I won’t sell you a damned thing).

Public Service Announcement…

Now a lot of folk have been criticising advertising for being, well, less than of any actual use.

That’s just not true. In fact, advertising has many a time been responsible for shaping countless history-making events. And if not countless, then at least one. I’m sure I can find at least one.

Anyway, in defence of advertising, I present the next two clips from FORTNIGHT LINGERIE as proof that advertising can teach your something worthwhile. First, a class in CPR. A skill we all need to know.

Right. I hope you were paying attention. Now here’s a quick and dirty video on the Heimlich Manouvre.

There. I’m sure we all learned something today. See? Advertising is useful. Shame on you for saying otherwise. Shame, I say.

Full-On Friday….

PETA exploiting hot women to protest cruelty to bears. Yeah. I'm down with that.

Hectic week! Got lost twice, tried to walk around the block that the Burj Calipha stands on (bad idea – 45 minutes later) and finally watched Prince Of Persia (don’t watch it if you’ve ever played any of the games).

Anyway…

We’re starting things off with this gem from Stolichnya, the vodka that asks you “Would you share a drink with yourself?” A great premise for an existentialist diversion and also a pretty good ad…

Yeah. I’m more of a fan of dressing-gown Hugh. There’s just something ultimately cool about going work in your dressing-gown…unless of course that’s all you’re wearing. Then it’s just creepy…

Moving along to this awesome little effort from an Israeli band (whoops! Think I just got flagged by the Dubai Secret Service?) who shot their video incorporating iPhones. Don’t know if The Lord Of All The Cool Things (aka Steve Jobs) even cared to send them a “Well done” text message or if he’s just sitting back and enjoying the free PR. Either way, it’s worth a watch… WARNING: the music’s average, so turn it down and enjoy the visuals…

Speaking of musicians, this weird effort from Fiat was tipped to me by an up-and-coming muso, Spenelo…and really, it’s too weird not too share. Thanks buddy!

By the way, check out Spenelo on Twitter , his Blog and Facebook (all links open in new windows). All the cool kids are doing it.

And that’s me for this week… Have an awesome weekend!

Blue skies…

Bow Wow Wow…

AWWWWW!! Disclaimer: Cats rule.

So, I was gonna wait for Friday Funny to post this, but I’ve been laughing my ass off at this ad. And it’s Hump Day, so we all need a little something to help us get by. This is by DraftFCB Johannesburg and it’s their latest ad for Toyota’s Auris.

LMAO!

Well, practically anyway…

Look, it won’t make me go out and buy a new Auris (I’m a confirmed Opel Corsa fan) but it’s still a damned funny ad. Looking forward to a few more like this…

The iPad, Marketing and Advertising…

So. Much. LOLz.

There’s been a lot of noise about how the iPad is The Way Of The Future. In fact, just today there was a post on Twitter that read “Are you an art director, copywriter, creative director, strat planner? DON’T have an iPhone/iPad? Yr job’s on the line.” (courtesy of @royblumenthal)

A little melodramatic, I think. In fact, I think all the brouhaha about the iPad is a little more hype than substance. It’s not a game-changer to the exclusion of everything else. Instead, it’s an evolution. It’s the 2nd sign of a solid step towards the way things will be. The Kindle was the first sign.

Actually, that’s not even true.

The first sign was a scratching on a wall in a cave millennia ago (or someone nibbling on an apple if you’re a creationist). And since then our knowledge has evolved. The way we do anything – communicate, travel, consumer, trade – all of it has evolved. The iPad is just the next step in the evolutionary path of personal devices.

And in itself, the iPad’s ubiquity is not guaranteed. The iPhone hasn’t put Nokia or Samsung or Sony Ericsson out of business yet. The iPod hasn’t killed the millions of other MP3 players developed in little Chinese factories. Guaranteed, there will be more devices like the iPad. And as we adjusted from print to radio to TV to web, so we will adjust to the iPad…and its clones.

Will the iPad change the way we do advertising and marketing? No. As we’ve discovered with social media, the fundamentals of good marketing and advertising are always the same. Yes, we’ll evolve these to match the needs of the iPad and whatever devices follow it, but we won’t throw out the baby with the bathwater because as human beings we haven’t evolved past the fundamentals of our own wants and needs.

Bottom line: the secret doesn’t lie in knowing how the new toy works. It lies in knowing how to communicate with the people using that toy. It will always be relevance over technology.

A little something extra:

I can hear the Apple-Fanboys weeping from here…