Brand extensions are great. A little added value here and there never hurts, right? Of course not. But it’s when the brand extension is actually the incarnation of the brand personality that you hit the bullseye. adidas Originals does this time and again…and here’s their latest bullseye: the Do-Over.
adidas Originals should be the case-study for any brand that really wants to own a space in the market and in the hearts and minds of its consumers. Every piece of work is a master-class in brand-building. Do your homework.