If you’ve followed this blog for any amount of time, you’ll spot that I’m an unabashed Heineken fan when it comes to marketing. The brand just seems to get it. I say “the brand” because an agency can come up with a million and one great ways to execute a campaign but it needs the brand to buy into those ideas.
Here’s Heineken’s latest little slice of awesomeness:
Apparently, there’s going to be a secondary execution that links carol singers from around the world for a sing-along, amongst other things. Yes, it’s a little like Nike’s Write The Future for the FIFA World Cup 2010 but in terms of Christmas marketing, it’s still a good idea. Can’t wait to see what the other beer brands have up their sleeves.