Heineken Wishes You A Very Social Christmas…

If you’ve followed this blog for any amount of time, you’ll spot that I’m an unabashed Heineken fan when it comes to marketing. The brand just seems to get it. I say “the brand” because an agency can come up with a million and one great ways to execute a campaign but it needs the brand to buy into those ideas.


Here’s Heineken’s latest little slice of awesomeness:

Apparently, there’s going to be a secondary execution that links carol singers from around the world for a sing-along, amongst other things. Yes, it’s a little like Nike’s Write The Future for the FIFA World Cup 2010 but in terms of Christmas marketing, it’s still a good idea. Can’t wait to see what the other beer brands have up their sleeves.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s