Heineken Wishes You A Very Social Christmas…

If you’ve followed this blog for any amount of time, you’ll spot that I’m an unabashed Heineken fan when it comes to marketing. The brand just seems to get it. I say “the brand” because an agency can come up with a million and one great ways to execute a campaign but it needs the brand to buy into those ideas.

Anyway…

Here’s Heineken’s latest little slice of awesomeness:

Apparently, there’s going to be a secondary execution that links carol singers from around the world for a sing-along, amongst other things. Yes, it’s a little like Nike’s Write The Future for the FIFA World Cup 2010 but in terms of Christmas marketing, it’s still a good idea. Can’t wait to see what the other beer brands have up their sleeves.

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