It’s Tuesday. It’s winding down to the end of the year. I’m tired. Here’s one of the best campaigns I’ve seen for any brand in forever. It’s for a beer brand called Dos Equis. I give you The Most Interesting Man In The World…
Now before you all get testy and trollish and are all like “Dude. This has been around for like years. I was into this before it was cool. You’re such a douche and you’re short!“, could you calm down and shut up? I know it’s not new. That’s not why it’s here. It’s here because it’s been crafted. It’s REAL work.
Consider for a moment just how awesome the copywriting is on this work. It’d be easy to wander off into Chuck Norris territory but frankly this is much better. Yes, some of it is derivative but it’s still very well executed and full of the warm and fuzzies. And it’s a strong departure from the standard macho bullshit beer ads, we’re used to.
The Dos Equis campaign is clever stuff. Walk up to a bar and order a Dos Equis and you’ve not only marked yourself as a social beer drinker and not an alcoholic, but you’re also someone with a sense of humour (and irony) and maybe more interesting than a bunch guys in that bar… I’m not a beer drinker but if I was, I’d order Dos Equis.
In short, this is what the bulls-eye for brands looks like. And if you’re not aiming for work this, you’re wasting your time and your money.