Norte: Saving Your Relationship…

It’s Friday! Whoop! Whoop! And I know a lot of you are planning a big night out on the town. For some of you, this weekend could cost you more than just a drinks bill. It could mean the end of your career and maybe even your relationship…

Dramatic much? Not really. With the advent of camera-phones, geo-location networks and social media sites (not to mention the face-detection vibe from the good folks over at Facebook), getting caught in  compromising situations is fast becoming the norm. And despite our best efforts to keep a low profile, a Facebook profile makes it REALLY difficult.

Enter Norte, a beer brand with a novel solution to this ever-increasing problem…

Ho’s and douchebags everywhere can now rejoice in the fact that as long as they’re drinking Norte from a bucket, they’re going to be in the clear. Now your relationship and your career will always be safe, even if you don’t deserve it.

Hats off to Norte and Del Campo Nazca Saatchi & Saatchi. This is a killer idea and if it actually gets rolled out, it’s going to be a winner.


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