I think this is the first digital marketing campaign of the silly season. Well, the first one to blip my radar. It’s pretty obvious stuff and nothing ground breaking but it’s still a fun augmented reality idea from Starbucks.
Yeah. It’s OK. Just one thing. MERRY is not a verb. You can’t MERRY. Never in the documented history of humankind has anyone been able to MERRY. To the so-called copywriter who wrote that line: you’re a douchebag. It’s douchebags like you that make the rest of the world hate copywriters – and get civilians believing that they can do what we do, because they look at the crap you do and think that’s what we do.
FACT: just because we work in advertising doesn’t mean we get to break the rules when it comes to ACTUAL writing. In fact, I can point you in the direction of one study that proves the opposite is true. I’ll post the link on the Twitterz (irony alert).
Season’s Bloody Greetings.