LEGO needed a digital campaign that promoted the core of their brand: creativity.
Enter the Lego banner game that challenged users to get a little LEGO figure, from one side of the banner to the other. Users could even visit builders-of-infinity.com, where they could create their own level. The finished level got added to the game.
It’s cool when people push the boundaries of what can be done with the stuff we’ve become used to. The next time your client wants a web banner challenge her with something like this and watch how the stand-out powers up their results.