Comfort Eating…

Crispin Porter + Bogusky (are they still + Bogusky?) have once again bust out another corker and this time it’s for Jell-O. It’s a…billlboard! No, really. What makes this billboard so special is what it does.

The billboard is hooked up to Twitter and is a mood detector for the entire United States. It monitors the network for 🙂 and 😦 and cross-references them with the tweet-location. If there are more smileys, then the billboard smiles. If there are more sad faces, then it frowns. Oh and every person who posts a sad face gets a Jell-O coupon.

While the face itself is a little…weird, the idea is very cool. Check it out:

Check it out over for yourself:


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