OK GO have a a history of making innovative viral music videos. Remember this one that was done in one take?
Their latest is “All Is Not Lost” and besides being an great track it’s also built with HTML 5. The bullseye comes from users being able to add a phrase into the video, that gets performed by actors for the duration of the song. It’s a brilliant piece of work. Here’s a clip of how it works.
Try it for yourself over here but be warned: it’s a resource hog so shut down everything else before you get into it.
This is the latest in collaborations between tech brands and entertainment brands. Think about the Black Eyed Peas and RIM or Jay-Z and Bing. It’s a trend that if continues will only ever benefit the audience. Personally, I love this kind of stuff. I’m really looking forward to the next one.