Now here’s a little piece of work from Agency V, for the maker of people’s cars, Volkswagen. The agency has created an Augmented Reality car showroom app for the iPad2, iPhone and Android.
It’s a pretty basic stuff: explore the vehicle, change the options, share it with your social networks... In terms of digital experience, it’s not groundbreaking but it is a signal of uptake. If you’re considering playing in the digital marketing space, do consider augmented reality: it’s scalable, it’s platform agnostic and it’s perpetual.
And if you do it right, it’ll get you the response you want.