Is there a switch happening in the world? Before it used to be enough to be creative conceptually. If you were a creative thinker, then you were in the pound seats. But with the development of a culture of ubiquitous creativity, it seems conceptual is not enough. You have to be able to execute.
In other words, if you have a song in your head, you should be able to sing it in key, compose it or even play it. If you have the idea for a great movie, you should be able to shoot it. If you have the idea for a great product design, you should be able to realise it.
You need to back up your creative thinking with creative practical skill. I’m not saying you need to be able to code flawless HTML 5 but if you want to be a force in digital art-direction, then maybe it doesn’t hurt to know how. Maybe find a tool that helps you do that.
And of course, the more people back their creativity with skill, the better for us all. The scarcity with situation has the potential to create a market of quality creatives who can deliver on their plans. One-stop solution shops for clients, if you will.
Perhaps this shift is the last move in the decentralisation of commercial creativity. It may just be the return to the ways of patrons and commercial commissions. It’ll place creativity back in the hands of the creative and not the corporation.
So what do you think? Is this the revolution in action or just a blip we should ignore?