When it comes to interactive marketing, some of the best ideas are the ones where you can use the daily behaviour of your market to your advantage. These two examples from Skittles illustrate the point very clearly. All they’re doing is taking what we already do and enhancing the experience a little.
Insight: popular interactive marketing doesn’t always mean using complicated technology. Sometimes it’s just being accessible on a level the late majority (who are usually the greater part of most markets regardless of brand) can understand.
And it looks like cats dig it too:
Thanks to Chris over at imod for the heads up on that one.