Did you miss it?
I’m talking about the moment when the world realised there’s more to apps than Angry Birds.
Now before you facepalm and moan, “That’s so obvious”, ask yourself if your brand’s using an app. If it is, congratulations. You’re ahead of the game.Facepalm at will, close the window and move on. If not, keep reading buddy.
We no longer live in a world of websites, where the site is everything. True the site is the beginning of interaction with your brand but it’s still only the beginning. Consumers are getting search-fatigue. Google is no longer a search-engine as much as a “deliver my stuff to me” engine. Once people have found your site (through search), they don’t really want to have to visit unless there’s something new there. And they don’t want to keep asking you if you’ve done something new.
That’s where apps come in.
Apps aren’t just nice-to-haves anymore. They’re the in-pocket presence of your brand, the ultimate form of permission-based marketing, right there when your audience is thinking about your brand. They’re more than just an RSS feed or an email newsletter or a game. They’re the equivalent to sitting next to your consumer and saying, “Hey! We’ve got something really cool to show you…before we show anyone else.” All you have to do is keep showing your audience that something cool – and let them tell their friends.
Why wouldn’t you want that?