The recent kerfuffle over the circle-jerk that was the 2010 SA Blog Awards raises the question: just how fucked up is the South African blogging community?
With the exception of a few, the South African blog scene is just one huge cut-and-paste job. And sadly, the excellent minority are overlooked by the unwashed masses. South African blogging is really lagging. Where’s the original, engaging content? I have no problem with you uploading a video or an image or whatever but for fuck’s sake if you didn’t take the pic or produce the video, then at least TRY to add your own insight to the story.
Sadly, the persona of the South African blogger falls into two equally dull camps: NIMBY’s and TFK’s (as was evidenced by the winners’ list) and both of which are using their blogs to blag as much free shit as they can – and conning their sponsors as they go. Has anyone even done an audit on the efficacy of these bloggers’ influence? Probably not, since most brand managers have no idea how to measure it and only care that they’re getting “FREE” advertising. And until someone does something about this we’ll have to continue reading about how much “I really like these sunglasses that aren’t actually sponsored in the true sense of the word and I’m not saying you should buy them but if you do then the brand will give me more free stuff…but it’s not a kickback or anything“.
More power to them…
By the way, can we talk about South African mommy bloggers for a bit? How fucked up are these people? They must to be the most self-absorbed, brain-dead individuals on the face of the planet (after socialites and politicians). “My snooky threw up today”. “Pooky-wooky played with his shit in the bath”. “Nana pissed all over my LV blouse”. In fact, on the landing page of one such mommy blog there were 40+ references to “I” – along with the obligatory incredible holier-than-thou positioning (watch the critics pick up on that one). And then there’s the whole “mommy guilt” thing too. “I went out and had a drink/had fun/had an orgasm – and I left my baby behind. I’m such a bad mommy.” Yes. Yes, you are (addendum: one blogger actually has “GUILT” as a post tag).
It’s almost inconceivable that these people have the temerity (and the time? Isn’t being a mom a full-time job? Fuck you, popular culture) to take up valuable drive space with the mundane details of their daily lives. And mundane they are indeed (see references to pooky-wooky above). Here’s a clue at no cost to you: stop talking about being knocked up or being emo or your daddy issues or your failure to understand why everyone’s life doesn’t revolve around your whim.
Wait. That’s not true. Strangely enough, for every living brain-donating mom out there, there are at least 15 who want to read her tired, boring blog. Yes guys. There’s an army of self-involved middle aged women out there just dying to share their misery with you. Why didn’t I study psychology?
For a master class in parent blogging, head over to Digital Dads (link opens in new window). These guys create awesome, relevant and engaging content on a continual basis. Hell, I’m not even a dad but I almost want to be one just so I can hang out with these guys. Wouldn’t be difficult what with those legions of desperate single women just oozing around the place.
As for the SA Blog Awards, well, it’s clearly just a popularity contest isn’t it (so not my cup of tea)? And since the NIMBY’s and TFK’s are a closed network, the winners were no real surprise (except maybe for WATKYKJY). Did they deserve to win? Of course! Absolutely! Without doubt! No, that’s not being facetious; it’s true. Each of those blogs deserve what they get.
Which is nothing.
What’s the point of having a closed awards ceremony? Even school prizegiving has an audience, you knuckleheads. That’s why something like SXSW works so well! It’s an event! If you exclude the readers and the people who took time to vote, then you’re excluding your free publicity. Oh wait. This is an ass-to-mouth daisy chain, so everyone who “mattered” was there anyway. That’s why it took so long to locate the winners’ list on Twitter. It’s difficult to tweet when you’re sucking someone’s ass.
Hmmm…maybe next time I won’t look that hard.