Warning: this one’s got nothing to do with marketing, advertising or media.
I’ve written quite a bit about what matters vs. what doesn’t.
Last week, I flew halfway around the world to say goodbye to my mother. I missed her funeral because I couldn’t get a flight out of Dubai soon enough. On the flight in to Cape Town, I realised that 3 years earlier, my old man passed away in a hospital thousands of miles away from me. At least, that time, I was in the same country.
You spotting a pattern? I did. And it got me thinking again…about what matters and what doesn’t.
Clearly this is a no-brainer. Family, friends, loved ones…these trump anything and everything in life. Of course, the reality is you have to pay the bills…but paying the bills shouldn’t be at the cost of everything else. And here, everything else refers to those things in your life that really matter.
But we don’t think that way. It’s uncomfortable and a downer. So don’t think about it that way. Just tell the people that matter to you that you love them. Today. Now.
Don’t wait, because you may not get another chance. Take it from someone who knows.