Maybe Steve Jobs lost a bet. Maybe he decided to cut Microsoft some slack. Maybe he just realised there’s no need for it anymore. Whatever, the reason, I have to say I didn’t see this one coming.
It’s the end of the “I’m a Mac” campaign.
Yup, that’s right. It’s the end of what has probably been the singularly most disruptive TVC campaign Microsoft has ever had the misfortune of being subjected to. Commercial after commercial, this campaign has done the advertising equivalent of giving Microsoft a vicious wedgie at every turn.
Despite the heavy investment by MS in CP+B and their 3 most recent campaigns (Jerry Seinfeld, I’m a PC and Laptop Shopper – all of which were damp squibs), Mac has stuck to a formula that can’t be beaten: telling the truth of the product experience.
Anyway, here’s a selection of my favourite “I’m a Mac” moments…
And somewhere, somewhere close, Steve Ballmer is pulling his underwear out of his butt and dreading what comes next…