Copy-wronging…

Now appearing in Diesel store-windows around the country

Outcomes-based education in action

Not being able to spell is not hot.

It’s painful.

Worse still, it’s a waste.

All that money spent by Diesel to get their agency come up with a sexy new campaign and not a cent spent on a dictionary nor an extra minute employed by the “copywriter” to check the spelling.

Fail.

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