Je Suis Unconvinced, Mate…

Advertising 101: the aim of advertising is to convince people to buy your brand, not remind them why they hate it.

Minds are changing? Really? Why? Tell me. Oh wait, they can’t…

In fact, there’s not one iota of solid proof to back up that claim at all. Worse than that, Renault hasn’t even given us one reason to rethink our position on the brand. Advertising Fail.

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