Yesterday, I had the misfortune of watching American Idol, that pathetic excuse for a high-school talent show. I don’t know any of the contestants and frankly I don’t care about any of the contestants – or the show for that matter. The reason it caught my attention was that I was sure the show had just run its course for the last season not so many months ago.
I’m sure there was a winner. Don’t ask me who. And now they’re looking for the next one? So what was all the fuss about last time?
Here today, gone tomorrow. We consume and cast aside trends and fads without a second glance.
This got me thinking about the amount of value we place on, well, anything these days. We favour what’s fashionable over what’s stylish, what’s du jour over what’s durable…
It’s not a secret. It’s not a revelation.
It’s just something to which we’ve grown accustomed. And with the temptation to cash in and get out while the going is good so strong, it’s understandable that this has also become the business model. Make a buck and bail. It’s become so that consumers have a difficult time trusting any business for any reason.
But what if you decided to be different and create something that lasted beyond a change in the season or an issue of Cosmo? What if you decided to be iconic instead of impermanent? What would happen if you decided to hold off on cashing in today?
What are you going to do tomorrow? And the day after that?