adidas Augmented…

So when is a sneaker NOT a sneaker? When it’s a game controller…

Yup. Read it again. I’ll wait.

Those nutty folks over at adidas have decided that wearing cool shoes is just not enough any more. They believe that these days you should be able to play games on it.

Of course.

So they’ve embedded augmented reality coding in the tongue of the sneakers. Hold the tongue up to the camera on your internet-box and away you go! Augmented reality games that update once a month, right there in your socks. And yes, you use the sneaker itself as the controller. Here’s a “look and feel”…

It’s like the shoes Optimus Prime would wear…if he wore shoes…that size…at all…

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One thought on “adidas Augmented…

  1. Pingback: Tweets that mention adidas Augmented… « The Batrachian Chronicles -- Topsy.com

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