My late father had a phrase to describe the practice of people looking busy and not making any progress: hurry up slowly. Among his many -isms, this was his most used, mostly because there were so many opportunities to use it. And even to this day, it’s an appropriate phrase.
So what the hell am I talking about?
This weekend I saw an ad posted on GetCopywriterJobs.com for a digital creative team with solid digital skills to start working at an NYC agency. The thing that got me about the ad is that they didn’t want any telecommute candidates.
And that makes no sense to me.
Surely in this age of Skype, vid-cons, high-speed data connections, Google’s ubiquity and the like, we’ve moved on from forcing our employees to drive desks? Surely, we’ve moved on from paying people for being present to paying people for being productive? And surely, that’s true most of all for anything digital?
Hurry up slowly…