Burchell’s zebra. Washington, DC. The Graffenberg spot. The Heimlich manouver.
All of these have one thing in common: they didn’t “exist” until they were named.
Sure, they were there, probably before they were even considered, but until they were defined and named, no-one cared.
Maybe you have a specific way of doing things.
Or maybe you’re the person people come to when they need a specific solution to a specific problem.
Claim that. Give it a name. Package it and “sell” it. Build your brand. Live forever*…
You are your best product and your best marketer. Find that one thing you’re good at and make it yours.
Do it right and success will follow.
*Or until some sarky scientist sets out to prove what you’ve “discovered”, doesn’t really exist at all – and give guys everywhere one less reason to stress about sex. Yup. Apparently the G-spot doesn’t exist, which raises the question: what the hell was that?