Generally speaking, I have no time for above-the-line ads, especially high-budget TV waste. And then something like this comes along…

Will it make me buy the product? Nope, but then I’m not the target market and anyway, the dog’s funny. Do I remember any of the selling points? Not on your life, but by jingo that’s a funny dog! Will I keep the product top of mind when talking about similar products? Nah, but dude, did you see that dog. Funnier than a clown getting smacked in the face…with an axe…

And THAT will give the product the buzz it needs…maybe…

“I’m stuck in a hole! I’m a stuck sheep!”




Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s