The thing about criticism is that it’s so easy. You can just say “I like this” or “I don’t like this”.
And that’s the problem with most critics.They say what they like or don’t about something and leave it at that – leaving the person on the receiving end no better off than where she was when she asked for the opinion.
I knew someone who used to do that in a creative environment. “I don’t like it” was the sum total of the received criticism. No reasons given. No ability to explain or deconstruct the opinion. Result: frustration, resentment and nihilism within the creative team.
It’s the cheap way out.
It takes considered thought to provide constructive criticism. You really need to apply yourself to looking at WHY you feel the way you do and in the case of a negative reaction, what YOU can suggest to improve it. And even if you feel positive about something, say why. It will help the person asking your opinion no end.
They don’t award critics awards or build statues in their honour – but if someone asks you to be critical about something, you can directly influence that project by actually thinking about it, before you offer your opinion.
Doing that makes you someone whose opinion can be valued and trusted. And that’s a good thing…