I’m not a fan of Coke’s advertising. Their latest incarnation with the whole “Open up some happiness” and the disturbing Gnarls Barkley music video just leaves me cold.
But it’s their latest offering in the Coke Light brand that really sticks in my craw. I never thought a soft-drink could be patronising…until now.
“Hello You”? Seriously? “Let out your sparkle”? Sorry ladies. After decades of campaigning for equal rights and to be taken seriously, this is what you get: simpering and silly.
But then, maybe you actually like it?