So with all the hubbub(bles) surrounding this little piece of UGC, I would be remiss if I didn’t post anything about it. And here it is (NOTE: the original was pulled from YouTube, but you can watch it below, courtesy of The Young Turks):
You can thank MTV director Max Issacson for this “social experiment” as he calls it. Sure…whatever… 🙂
In all likelihood it’s gonna be banned at some outright at some point (YouTube has already removed it from various places around the site) but I think the effect has been palpable. And if Sprite marketing team doesn’t move to capitalise off this free publicity boost, someone higher up needs to rethink those huge paycheques they’re getting.