A while ago, I blogged about the new search engines on the block – and of course the launch of BING (aka But It’s Not Google!). Bing’s positioning is one of being a decision engine. If by that, they mean it gives you pages of options and you decide which link to click, then yes: that is a valid claim. But if they mean the site actively helps you to make a decision, then they’re way off the mark. After all, Bing is just Google without the credibility…
Hunch is a REAL decision-engine. It actually asks you questions pertaining to your decision. “Do you want X to do Y or Z?” “Are you more an A-type of person or a “B-type of person?” And from your answers it delivers suggestions that are relevant to your query.
Hunch has been built by a team of really clever folks from Ivy League schools, whose collective experience includes co-founding Flickr, working for the US Department of Defence, the International Space Station and so on.
Personally, I like Hunch. I played with it a while back to find the perfect OS for my netbook – and I was impressed even though it’s still early days. It’s a lesson that Microsoft could do with learning. We don’t need another [Google/Vark/Yahoo]. We need/want new toys!
So the big question: will it kill Bing? Check out Hunch and decide for yourself.