“Terms and conditions apply.”
It’s the equivalent of saying “Strings Attached” or “Warning: We’re Lying.”
As soon as someone uses that phrase in any offer, switch off. Walk away. Don’t get sucked in – because if you do, you’re going to get blown out the other end a whole lot poorer.
When people use that term, they mean that they can’t keep the promise they’ve just made to you – and all likelihood, what you thought you were paying for doesn’t equate with the reality of what you’re going to get.
Those four words are worth a lot of money: yours. The person using it is looking to part you from it. And if you fall for it, you’ll have no-one to blame but yourself.