Birthdays are pretty awesome – especially if the presents you get are what you want. The thing about brithday presents is that they work on two levels: firstly, you’re never sure what will be concealed under the wrapping paper; and secondly, there’s always the chance that even if you try guess, your expectations can always be exceeded.
This is what brands should always try to do for their consumers: give them what they want and then exceed their expectations… It’s a simple exercise. Just keep increasing the pleasure, and watch your consumers increase your brand’s profile and profits.
So the 21st of this month was my birthday. Check this out:
A full-on Joker belt… That’s what was hiding under the wrapping paper. Given to me by someone who knows what I like – and exceeded all my expectations by getting it to me on time for my birthday. How’s that for a cup of awesomeness? Kitty Stiletto – you rock.