The recent mainstreaming of Twitter and the jump to snackable content has left me wondering: is long copy still relevant? Is there anything that can be said in 140 words that can’t be said in 140 characters?
We live in a world of instant-gratification, of pictures rather than text. And with the accepted exchange rate still comfortably at 1000 words for every image, that’s a lot of ground for any copywriter to make up. A picture with a caption vs. an article describing the same? Lots of folk would plump for the latter.
We have a “get-to-the-point” mentality brought on, one suspects, by the need to be cutting-edge and in the know at all times. Been there, done that, got the t-shirt, wore it once, gave it to my little sister (because she’s not as cool as me)…
But what about subtext, about allusions and insights, about the ability to draw out emotions through a well-turned phrase? “Yeah, they still count – but can’t you just tell me what I’m supposed to feel? Just tweet me, ok?”
Don’t get it twisted: the recent changes in our communication methods are good. Sure we’re more connected, more “aware” but do these changes herald an actual evolution or a mindless mass culling of consciousness at this point?
In the greater scheme of things, does this move to abbreviated communication mean we’re losing the ability to concentrate for long periods of time – or worse: does this mean that we’re losing the ability to persevere through anything that doesn’t immediately resolve itself or reveal its message without requiring insight from us?
Or did you stop reading 3 paragraphs ago?
A little something extra: For those of you who read this far, click here to view an awesome sight with few words.