Writer’s block. Two words that strike fear into the hearts of writers everywhere. Not every writer gets to experience the cold creeping that twines itself around your spine as you realise that the blank page in front of you, is going to stay blank…for a while yet.
If you’ve ever encountered the spectre of The Block, you know how incredibly deflating it can be. But there are ways to beat it.
Can’t write? Then don’t write. Screw the deadlines, get up and go do something else – preferably outdoors or at least non-sedentary.
Write something else. If you’re writing copy for a print ad, write a movie script. If you’re writing copy for a TV ad, write a poem. It doesn’t even have to be about the topic/product/brand you’ve been briefed to write.
Write it the way you want. If the brief is too constricting or too laboured, then write the copy the way you want. Throw out all the sacred cows and write just what you feel about the product/brand/topic. The more honest you are, the better.
Those are just a few ideas. What are your tricks for beating The Block?
A little something extra: this post is the result of writer’s block. I really couldn’t think of anything to write, so I wrote about it.