The web is full of people predicting what will happen (in marketing, advertising, blogging, social media, social marketing, politics, economics, the environment etc) this year.
So allow me to throw in my 2c…
In January of 2008, no-one predicted that an exploding star halfway across the visible universe would become the farthest known object ever visible to the naked eye.
In January 2008, no-one predicted that Mark Phelps would beat Mark Spitz’s gold-medal haul record.
In January 2008, no-one predicted that Barack Obama would become President of the United States.
In January 2008, no-one predicted that we’d be staring down the barrel of a global recession.
And now it’s January 2009. And we still can’t predict with any real certainty what’s going to happen next. Sure we can guess and we can forecast trends, but the one lesson we should have learned from 2008 is that anything can happen – and that’s part of the fun. So get on with it. Deal with the changes as they happen. Stay nimble. Stay positive. And when December 31, 2009 rolls around, you can look back at all the craziness of the year gone by and say “I didn’t see that coming but I’m sure glad I was ready for it when it did.”