Following on from yesterday’s post on horrendous copywriting, I thought it might be interesting to showcase some of the best writing I’ve ever had the pleasure of reading. And you’ll find it in this book:
“I know it is wet
And the sun is not sunny.
But we can have
Lots of good fun that is funny!”
In this book (and subsequent titles), Dr Seuss displays an agile economy with words, and a writing style that’s tighter than the gusset of a pair of pantihose worn by a nun in a cold-snap.
It should be required reading for all copywriters. Seriously, if you’re a copywriter and you don’t have this on your shelf you must be a product of Outcomes Based Education.