The Doctor is in…

Following on from yesterday’s post on horrendous copywriting, I thought it might be interesting to showcase some of the best writing I’ve ever had the pleasure of reading. And you’ll find it in this book:

And the sequel was an equal...

And the sequel was an equal...

“I know it is wet
And the sun is not sunny.
But we can have
Lots of good fun that is funny!”

In this book (and subsequent titles), Dr Seuss displays an agile economy with words, and a writing style that’s tighter than the gusset of a pair of pantihose worn by a nun in a cold-snap.

It should be required reading for all copywriters. Seriously, if you’re a copywriter and you don’t have this on your shelf you must be a product of Outcomes Based Education.

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4 thoughts on “The Doctor is in…

  1. That’s like a designer who doesn’t sketch/paint/design in her spare time. Yeah. I can’t believe people like that are able to succeed in those professions.

  2. Couldn’t agree more — I’ve read this out loud to my kids about a gazillion times and it’s a pleasure every time. In fact, the more I read the more I am in awe of his incredible skill — he never once, in all the books I’ve read, puts a rhythmic foot wrong. People underestimate children’s literature at their great peril.

    • Hi Pam

      Green Eggs and Ham! The Lorax! Classics all.
      Every home library should own copies.
      Thanks for the comments and thanks for stopping by.
      Most importantly, thanks for reading to your kids. Not enough people doing that these days.

      Ciao

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