How much do you love your friends?

Fresh off the grill from the States, comes this little stunt from Burger King. Run through a Facebook application, the promotion offers you a FREE Whopper…if you remove 10 of your friends from your friends list. And yes, your friends will know that you’ve broken their trust for a burger.

So gow much do you love your buddies?

So how much do you love your buddies?

Cute idea. According to updated sources, the application has been downloaded by more than 15 000 users with an additional 200 joining the Whopper Sacrifice group. So that puts my doubts about its efficacy to rest.

Check out the site over here . Just note:  if you’re outside of the USA this app is of no benefit to you other than as an interesting example of social media marketing.


3 thoughts on “How much do you love your friends?

  1. Neat idea.
    I just read about it and then snowballed on to their Whopper Virgin campaign, the $95 burger they launched, and their meat-scented fragrance (“Flame”).
    At least they’re trying new things eh?

    • Hi Rom

      “Trying new things.”
      That’s the key point. While I had my doubts about the actual efficacy of this campaign in isolation, I must admit that in the greater scheme, all these “odd” promotions are doing much towards their customer goodwill balance – positioning Burger King as an “I wonder what they’ll do next?” brand. So this promotion may not work for you but you’ll definitely keep an eye out for the next one – and keep Burger King top-of-mind.

      Thanks for stopping by and thanks for the comment.

  2. Gee.. so you mean people are removing their “friends ” from their friend list on Facebook… mmm, in other words Facebook is used for just adding random people we don’t even know. Go figure their slogan ” Facebook helps you connect and share with the people in YOUR life.”

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