Fresh off the grill from the States, comes this little stunt from Burger King. Run through a Facebook application, the promotion offers you a FREE Whopper…if you remove 10 of your friends from your friends list. And yes, your friends will know that you’ve broken their trust for a burger.
Cute idea. According to updated sources, the application has been downloaded by more than 15 000 users with an additional 200 joining the Whopper Sacrifice group. So that puts my doubts about its efficacy to rest.
Check out the site over here . Just note: if you’re outside of the USA this app is of no benefit to you other than as an interesting example of social media marketing.