What’s new pussycat?

Gratuitous cute kitten shot.

Gratuitous cute kitten shot.


An invasion of armies can be resisted, but not an idea whose time has come.” Victor Hugo

Much has been said about the opportunities for innovation. And they’re not that difficult to find. Sometimes it’s as simple as turning a standard on its head.

There are low-cost airlines, so why not an exclusive high-end airline, for executives only? Caviar and champagne available on board, limited seating and priced at a premium. First-class all the way. And a membership club for passengers limited to only a few hundred members. Sort of like a country-club airline. Flights that could leave every 3 hours and a private lounge on the ground at every airport – in full view of the plebs but with two-way glass so the patrichians can see out but no-one can see in.

And if anyone wants to fund that idea please don’t hesitate to drop me an email. 🙂

It’s  simple enough to find the innovations but there are so many of them, there’s just no space to write them down. Look at the standard, turn it on its side or on its head and find the hook. It really is that simple.

A little something extra: if you’re stuck  when it comes to the “HOW” of finding innovations, why not check out the Killer Innovation podcast by Phil Mckinney over on iTunes? You may get some ideas there.


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