It’s Halloween (already).
And to mark the occasion I’ve dedicated this post to the a guerilla marketing ploy from Sony BMG that took place earlier this year to publicise Thriller 25 – the re-release of Michael Jackson’s smash-hit album from the previous millenium. Dancers were hired to freak-out the public by staging impromptu displays of the Thriller Dance. They ambushed passers-by on the London Tube, Chinatown, Copenhagen and even outside the Sydney Opera House. The reactions (and the buzz) were priceless.
And for Sony BMG it was a really shrewd way to market an album from the world’s most reclusive public figure. Let’s face it: Jackson was hardly going to hit the talk-show circuit to promote the album.
Unfortunately, the idea never made it to our shores. Maybe next time?
And stay tuned for a really scary video clip that will be posted later today. It scared the hell out of me.