Earlier this week, Wired Magazine announced the death of blogging. “Pull the plug” it advised.
Blogging’s not dead. There’s no “dying of the light”.
And Flickr, Twitter, YouTube and Facebook are not going to kill blogging. There are 2 reasons why. Firstly, blogging is simply writing on a website. And the irony is that essentially Wired Magazine’s article is a blog post. Yes, it is. There’s even a space to comment on the page that hosts the article. Let me say that again: a blog is simply a website. So that means if blogs are dying then websites are dying too.
Secondly, blogging is part of the symbiotic relationship that exists between all social-media. Blogs, Twitter, Flickr, Youtube and Facebook co-exist with one another to create one mega-channel. They’re like Lego pieces. You need them all to create a finished product. And they’re consumed like M&M’s. Some people like a variety but others like Ozzy only like the brown ones (obscure Wayne’s World 2 reference). Diff’rent strokes for diff’rent folks. C’mon people, it’s social marketing 101. Meanwhile, blogs haven’t stood still against the march of progress. They can host Youtube clips, Twitter streams, Flickr images and can link to Facebook. FriendFeed much?
And yes, there’s a miasma of worthless content out there. But what will impact more positively on the lifespan of a website: 90 pieces of drivel or 30 pieces of quality content? People will negatively select the blogs that don’t appeal. I bet that the trolls that rely on shock factor tactics and lowest common denominator humour will probably close up shop after losing the will to post. Stupidity takes effort, after all. The journalist blames these trolls for adding to the demise of the blog. “That’s why Calacanis has retreated to a private mailing list. He can talk to his fans directly, without having to suffer idiotic retorts from anonymous Jason-haters.” It’s worth pointing out that Calcanis’ mailing list experienced its genesis out of the original blog. And that’s what comment moderation is for anyway.
So what do you think: has Wired Magazine hit the nail on the head or are blogs here to stay?